The Maharashtra government, through the Mumbai Festival, has announced a contest as part of which Mumbaikars can send in their designs for the way in which the city’s name should be visually represented.

The organising committee of the Mumbai Festival, headed by industrialist Kamal Morarka, will advertise the contest shortly and instruct people on how to participate. While the contest will be conducted before January 20, the prize will be announced on the eve of the Festival being held from January 16 to 26, 2006.

The person who comes up with the winning concept for this logo, in both English and Marathi, will be awarded Rs 50,000.

The idea behind the initiative is to create a brand identity for Mumbai. The government may even take the exercise further and get an ambassador – a personality who has been ‘Made in Mumbai’.

So come on Mumbaikars,its time to get your creative juices flowing.