I wonder if you have noticed a line of people holding boards and posters, walking around or standing on pavements next to the Mahalaxmi Race course or on Marine Drive. The advertising media used (people) can probably be seen in many low-cost countries. Yet, I marvel anytime I see an interesting use of this.

Not many European countries would be able to carry this off, due to high labour costs. However, what they do better than us is using every ounce of public space. This need not, by the way, come at the cost of beauty. For instance, in my trips around Venice, I saw a couple of buildings which were being renovated, which would have been eyesores, if not for the billboards covering them.

Now, the same is being done in Bombay as well ^[1]. Considering the number of buildings being renovated all the time, it’s high time.
Pic from The Invizible Man ^[2]