Bombaywallah & Mumbaikar Discuss (5): Hitler’s Cross & Gimmicks Gross

Two friends – Bombaywallah & Mumbaikar – discuss a new restaurant in Navi Mumbai named after Adolf Hitler.

Bombaywallah: Have you seen Hitler’s Cross yet?

Mumbaikar: I saw it in Crossword sometime back, but didn’t pick it up. I have read Rise and Fall of the Third Reich and I have had enough of Hitler. But I must say that I’m intrigued by this sudden twist in your reading tastes.

Bombaywallah: It’s about bad taste all right, but not my reading tastes. It’s a new restaurant in Navi Mumbai, named after Hitler because the promoters wanted to be different and thought that

this is one name that will stay in people’s minds. (link)

And not only have they named the restaurant after Hitler, they have also put billboards, balloons, lamppost kiosks and bus panels in Navi Mumbai to promote the restaurant.

Mumbaikar: But, with a name like that, nobody must be eating at the restaurant?

Bombaywallah: Actually, it seems that people don’t know much about Hitler these days. Actor Murli Sharma, who was a guest at the inauguration on Friday night said:

I found the huge posters of Hitler at the restaurant amusing. I am not really agitated as I have not read much about (Hitler). (link)

Mumbaikar: He must have failed his class tenth exam and become an actor!

Bombaywallah: What’s interesting is that even the mayor and former mayor of Navi Mumbai were present at the inauguration. Also, a lot of people are trying out the restaurant to see what the fuss is all about.

Mumbaikar: So, it seems to be working for them.

Bombaywallah: Yes, and that’s not all. The promoters are planning to turn the eatery’s name into a brand with more branches in Mumbai.

Mumbaikar: I wonder what’s next! The Genocide Grocery Store? Idi Amin’s Dosa Shack? Kadafi’s Kati Roll? Mao Tse Tung’s Tea Shop? (link) Stalin Samosa Shop? Mahmud Ghazni’s Mouthwatering Masala Dosas? Jihad Jalebi Junction? Kill-the-Kafir Kulfi Corner? (link)

Bombaywallah: Incidentally, my friend Patrix tells me that there’s a 1939 Hitler Bar in Korea!

I know that Akshay has already written about this, but couldn’t help overhearing Bombaywallah & Mumbaikar, who are now on their way to Navi Mumbai to check out the restaurant.

Read the other entries in the series here: (1), (2), (3), (4), (5).

7 Comments so far

  1. njus (unregistered) on August 22nd, 2006 @ 11:24 pm

    In fact i’d say they just wanted to get some cheap PR, but I guess they didnt expect to hit reuters with it


  2. Gauravonomics (unregistered) on August 22nd, 2006 @ 11:52 pm

    Actually, there are two ways to look at it. They might be happy that they have hit paydirt with all this free publicity. Or, they might be worried that Hitler’s Cross might become an albatross around their neck because of all the negative word of mouth.


  3. Ideasmith (unregistered) on August 23rd, 2006 @ 6:29 pm

    Heehee…and you aren’t one of the two, I presume? Praps u can check out Bin Laden Bhelpuriwala when it comes up.


  4. Gauravonomics (unregistered) on August 23rd, 2006 @ 6:47 pm

    @ Ideasmith: Well, I like to look at the world with the detachment of a wandering mystic (or a cynic, if you must). It’s silly, even tasteless and gross, but probably harmless. If we let it be, ignore it, it will proably die on its own, and soon. But I understand where people who have more passionate views on this are coming from.


  5. Bruno M. (unregistered) on August 24th, 2006 @ 10:50 pm

    They may want to rethink their branding since the URLs http://www.hitlerscross.com and http://www.hitlerscross.in are no longer available. Hmm, and they ironically redirect the US Holocaust Memorial Museum website which is featuring the exhibit “Antisemitism: A Continuing Threat.” (Hopefully, visitors to the site will take note of the title bar on the website, which reads “Why naming a restaurant after Hitler is NOT Funny.”)


  6. Jill (unregistered) on August 25th, 2006 @ 3:22 am

    Wow. Thanks so much for this post and particularly thanks to Bruno and the links and title bar info re: the Holocaust Museum.


  7. Beau Peep (unregistered) on August 28th, 2006 @ 2:05 pm

    It is such a shame that Punit Sablok has been coerced into changing the name of his restaurant. There is no reason why we should be so sensitive to Nazi symbols. This is why.



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