internet usage – male/female skew
Being in the business of an internet startup in Mumbai, I’ve done my fair share of research on demographic and statistical information having anything and everything to do with the Internet in India (one thing you’ll learn fast is the believe nothing you read – I don’t care if it’s IAMAI or a PWC report!). One of the more staggering statistics I came accross was the male/female skew in Internet usage in Mumbai – 85/15! Yes, you heard me right – 85% male, 15% female (aren’t we leaving out the Eunuchs?). I find this very hard to believe, but even if we apply a fudge factor of +/- 10%, that’s still a 75%/25% split. I’m wondering if my Mumbai brethren have an inkling of an intelligent response as to why this might be so. From what I’ve seen accross town, there seems to be a very healthy group of young, working professional women; women who surely must have internet access from the workplace. So why the lopsided skew?