In October 2005, a relatively new management institute IIPM came into the limelight because its underhand tactics got a blogger fired from to quit his job.

This led the Indian blogosphere to rise in tandem as one voice and comdemn the issue. DesiPundit a collective blog led the effort and a detailed blow by blow about the whole issue can be read here.

To recap, the institute makes false and bizarre claims about its students and its affiliations. Its head has a self appointed PhD and none of its campuses are what the photographs look like. Their basic modus operandi is to get students who are not smart enough to get into a regular management school like IIM or others run by the University of Mumbai, and give them admission and the promise of a superlative education. All for exhorbitant fees.

After the whole ruckus was out, the MSM did not do enough justice to cover the issue. This can be expected as the institute runs full page ads every week in most newspapers and hence the revenue generated is not worth losing.

Today my eye caught the same advertisement with some of the same claims they made nearly two years ago.

See the advertisement below (click to enlarge). Seems that they think public memory is short and all is forgotten.