Image copyrights

For all thos of you who find huge advertisement hoardings as eyesores, rejoice. The BMC has put a temporary block on approving new hoardings till they get a comprehensive policy in place.

Hoardings — they pollute the skyline and are growing at a rate that rivals the country’s population growth. However, all this would soon change, as the Brihanmumbai Municipal Corporation (BMC) is planning to issue new guidelines for hoardings in the city.

The BMC has said no new permission for hoardings will be given while the new guidelines are taking shape.[link]

Hoardings set selectively to blend into the background are actually pleasing and there are numerous instances of that in New York City for example. But most of the hoardings in Bombay are poorly designed, crass and loud. One just needs to look at Flora Fountain to understand the problem at hand.

However even the size of hoardings is under the scanner.

The BMC is also contemplating restricting the size of gargantuan hoardings that are currently being put up in the city..[link]

Actually I would love the No Hoardings Policy that another megalopolis across the world just put into place. Sao Paulo, Brazil’s largest city banned billboards and the citizens couldn’t be happier.