Pop culture meets city pride. What better way to get citizens invested in beautification than to get them involved in it too? Here’s presenting THE WALL PROJECT that invites Mumbaikers to express themselves in colour on the city’s walls. The Project has been undertaken at several other locations before. This Independence day (15th and 16th of August, actually), the project asks people to paint the wall running along Tulsi Pipe Road from Mahim to Dadar.

This sounds like a damn fine idea to me. Thus far, street art in Mumbai has been restricted to badly painted promotions for local businesses or gruesome posters of B- and C-grade flicks. There is the occasional defacing with a local gang or two hoping to steal some glory for themselves by spray-painting obscene words on school walls and building compounds. But I have full faith in Mumbai. We are after all, the commercial capital, the center of the world’s largest film industry and home to the story of the Slumdog Millionaire. We are nothing else if not dreamers and productive ones at that. What else does one need for art?

Photographers – this is should also be a good opportunity for some fantastic cityscapes.

Okay and I also have to say this. I haven’t visited this location recently but I’m guessing this is the wall running along the station since it is the only continuous stretch of wall along that road. From what I remember, the sidewalk isn’t exactly clean and neither is the wall, having been used as it has, as a public toilet for far too long. But I’m not going to let that deter me and I hope you won’t either. Come dressed in old clothes and sensible shoes and nose-clips if necessary. Beautification isn’t always pretty work. And art is often messy. But it should be fun!

So here’s a call to everyone who’s in the city – pick up a brush and a pot of paint or two and meet me at Tulsi Pipe road on 15th August. Let’s paint this town red (and blue and yellow and green and magenta and lilac and black and…you get the picture :-D ).

And here are the details as I received them:

ABOUT
The Wall Project, a humble project that started out with a few enthusiastic people, is growing to be a bigger, better project. It was an initiative to add visual elements of colour, form and texture to a space, to make the area more alive and generate a feeling among people who pass by it daily.

This process allows one to be more observant about the spaces we use and move within and how we can use various art forms in the public sphere to generate an interest in the minds of our daily human lives. The Wall Project in its own way tries to start a conversation, with no political or religious attachments.

THE GREAT WALL OF MUMBAI

The Wall Project along with the Municipal Corporation of Mumbai is initiating painting sessions on the Tulsi Pipe Road, stretching from Mahim to Dadar running along the Western Railway line in Mumbai. The first phase starts on the 15th -16th August 2009, 0800 HRS onwards.

CANVAS
– look for an arrow indicating the start point on the Walls of Tulsi Pipe Road, (closer to Mahim(West) Railway station) And we could begin painting in that direction.
– it would be nice to come prepared with a thought about what you would like to paint and how much wall space you will require.

HOW TO PARTICIPATE
– its open to all. show up on 15th/16th August, 08:00am – 08:00pm and paint your style.
– if you are apprehensive about painting all by yourself then you could assist people who are painting.
– you could come as a group (friends, family etc) with hopefully a constructive idea and paint it.

PLEASE KEEP IN MIND
* no adverts, no religious writings on the wall, hopefully no political slogans, no foul language.

* there is a limited amount of paint supplies on location, so early birds…

* being a weekend/national holiday some paint/hardware shops may be shut or close shop early, so you would want to check on what you require in advance.

** clean up around you once your wall is complete

All further updates will be on THE WALL PROJECT group on FACEBOOK.

If you have any queries please do not hesitate to write in at – info@thewallproject.com

Hope to c u there.

The Wall Project Team
www.thewallproject.com