About two months back, I wrote about the exciting experience of being part of The Wall Project in Mumbai. A BMC initiative, a number of citizens turned out to beautify and place their own mark on the wall running along Tulsi Pipe Road, between Mahim and Matunga Road.

Yesterday, we commenced on Phase II of the drive, this time taking the street art concept to Lower Parel, opposite Phoenix Mills and simultaneously pulling off the cause of education-through-art with The Alphabet Project at the Mahim end of the same road. I was waiting to collate all the photographs that are still appearing across the net, to write the post about it.

Then earlier this evening, we discovered that a different sort of vandalism had happened. Movie posters of Aladin, Canvas and Gair have turned up, pasted over the paintings, less than 24 hours later. I’m rusty on the legalities of these movie advertisements that appear all over the city. All I can say is that Wall Project was a BMC initiative and certainly not meant to be a backdrop for the marketing of Bollywood.

As outrage spreads across Twitter, even as I write, Ritesh Deshmukh and Sujoy Ghosh have been notified and have both issued apologies. But an apology I say, is not enough. It is enough of effort getting past the apathy of citizens to drive forward something like The Wall Project. Asking people to come out of their houses on a Sunday and spend a searingly hot day painting a rough wall for free is not an easy task. So much for the so-called indifference of this city, the numbers of people that turned out are testimony to the fact that Mumbaikers do indeed care. But after such an episode, would a citizen want to take the initiative?

My guess is that this will boil down to #wallproject becoming a popular Twitter topic for a few days; there will be a few media mentions about the outrage of social media users after a citizen drive and a clean-up PR effort with apologies by the people in the limelight. At some level, I expect some poor poster-paster will get yelled at or even lose his job. Is the onus of this to be laid on him? No, I say, the onus of this must be borne by the people who well understand the power of advertising and publicity, the people with the moolah, the people who have the most to gain from publicity, of any sort. Blaming the poster company or the person who put up the posters is not enough; the responsibility lies with the people who gain from the effort of the publicity. I say turn that idea around and make sure that the negative publicity hurts right where it should. Every person who stands to gain from the movies’ good collections holds responsibility for the end result and hence must bear the consequences of such an action.

See the before and after pictures courtesy @wanderblah

ALADIN

CANVAS

GAIR

LONDON DREAMS

If this is our city and its state is our concern, we have the right to stay outraged. I say, boycott the movies Aladin, Canvas, Gair and London Dreams, whose posters vandalize a community drive. Commissioning those posters not only hurts the sentiments of those whose painted walls have been covered, it cocks-a-snook at the Mumbaiker while saying,

To hell with your sensibilities. Advertising my movie is more important. I don’t care if a citizen effort that managed to raise such civic consciousness so successfully, is scuttled.

If you participated in The Wall Project or know someone who did, add value to that effort by passing this message on. If you are a blogger or a Twitter user, re-tweet this, blog about it, link to other posts about this. If you are reading this at all, you probably have access to the internet and a mobile phone. Use them to pass on the message. Spread the outrage, it needs to be felt.

It has been nearly a week now since The Wall Project and I’m so happy to say that it was a stupendous, tremendous, awesome success! I was thrilled to have been part of the event. The photographs are still surfacing on Facebook, people tagging each other and comparing notes.

Having put out an ‘official’ call on Twitter, I know I really should have been at the venue by the stipulated 8a.m. but I plead a swine flu scare which made me stay in bed with the sniffles till afternoon. Thankfully for me, my dear Aditya shook me out of my hypochondriacal stupor with a,

You really don’t know what you’re missing! Take care of yourself and I hope you feel better soon.

Hain! Such things could not be endured so like a flash we were out of bed and chugging our way to Mahim station. Since I got there only half-way through the day, I missed picking out one of the early spots close to the station entrance. Still, I’d like to think that the quality of the paintings improve as you move from Mahim to Matunga. Heh, ‘my’ wall and those of my friends are nearly at the end, right next to Matunga Road station! ;-)

Moksh planted...err, painted...trees. Simple, detailed and lovely.

The BMC had provided paints, brushes and thoughtfully, a tanker full of water to splash up. On Day 1, I even managed to get a lift from them from the station, all the way down to my wall. Aditya, Rehab, Spitphyre and Vagrant Seeker had been already and created their colourful collage, replete with Twitter ids. They also very thoughtfully helped me start up my first wall project and left me to fill in the end details.

Left to right: BMC guy, @wanderblah, @ideasmithy, @Spitphyre, @Adityab, BMC guy

Since the BMC came around to wrap up by around 5:30pm, I’m afraid it turned out to be a rather rushed job. The results can be seen on a pinky-pink wall with green swirly things and bleeding red eyes, almost opposite to the J&J building. I was gunning for a psychedelic design but I’m afraid it ended up being more kiddy crayoney.

Pink Psychedelia: My efforts at the end of Day 1

I also managed to carefully white-wash the wall on its immediate left, layering on the paint evenly. When the BMC guys took away my paints, I vowed to get back early the next day and start on the white wall.

If you're wondering why there's white in my hair, it's my swine-flu protection pushed up to double up as headband!

Rather unfortunately the next day too, my sleepy somnambulistic side surfaced and I ended up getting there only around noon (Aditya, stop laughing! You also turned up at exactly the same time!). To my grimacing-frowny dismay, the whitewashed wall had been taken over by a family. What’s more, my carefully even-toned whitewash was being covered meticulously by layer over layer of blue-black. Ah well, I cut my losses and decided to look for another wall further up.

Happily I bumped into Shawn, Wanderblah, Jayant, Spitphyre, Aniceto and Jai at the end of the road. The corner after the tree seemed to become ‘ours’ as we set up our mini-studio there, piling up our backpacks onto the carriers of the taxis close by and painting the adjacent walls. We were joined in the middle of the day by Ashwin, Princila and Sayan. Princila took up the brush to paint a little something right under my painting. She says it’s a man being splashed with paint but I personally think it looks like a guy running away from the spotlight…which inspired me to spray an ‘AnonyMouse’ next to it.

I never imagined painting a wall could be so much fun and I realize in retrospect that it was only because it was such a community event. None of my art classes or solo ventures have been as thrilling as the weekend I spent with these amazing guys. We poked fun at each other’s artwork, we photographed together and each other in weird poses (and continue to leave silly comments on each other’s FB albums), we shared paints and brushes, we mixed up our ideas and added to each other’s work. It was such a lovely, brilliant day!

Top l-r: Jai, Spitphyre, Adityab, Wanderblah. Bottom: Ideasmith, Shawn

We also received our 10 seconds of fame when Aparna brought in an interview on UTVi (aired yesterday and to be repeated on the weekend; youtube video to be linked shortly). Their anchor was very prettily (and somewhat unsuitably) dressed in a lavender formal shirt, wherein she borrowed my paint-streaked apron (already smuggled out of mum’s kitchen). That’s the one that you see on her in the video. :D

With @Spitphyre, being interviewed on UTVi for a TechTree segment.

There was a spot of unpleasantness when we tussled for the plastic stool and spray paint cans with our neighbors, one of whom left after uttering a diabolical statement that the paintings may not be around the next day.

But the ickiest part of the day wasn’t the mean neighbors or the blue-paint which turned out to be a shitty brown. It was the attack of the Twitter vandals. If you’ve been around on the Twitterverse, you’ll know who I’m talking about. I’m rather embarrassed to admit that I invited the leader of that gang to visit the wall and join us in the project, earlier in the day. Of course I had no way of knowing that his version of contributing to The Wall Project would be to spray-paint his own name on other people’s good work, mess around with some really fantastic paintings, take stupid dirty photos of the wall and finally to add insult to injury, tweet that,

We’re done desecrating the wall project.

I’m embarrassed to say that I know this man. Most of the tweeple who were around that day have unfollowed the vandals in question. The leader of that gang has since initiated a ‘clean-up’ effort and accordingly tweeted pictures of his effort. But as far as I’m concerned, I’m left with a the thought that,

That’s just uncool. Only for losers, dude.

‘Nuff said.

The highlight of our day was the Twitter wall that we painted in our far corner. One panel was painstakingly painted shiny blue (we couldn’t get the pale sky blue of Twitter) long after everyone else had packed up. And then we recreated a Twitter timeline with actual tweets from the gang that was there. I’m so proud of us for this one guys, you all rock!

Though the Project spanned only two days, people are still talking about it. There’s newpapers, the TV interview and loads and loads of photographs circulating on Facebook and discussions still happening. Yes, the BMC may have pulled a Tom Sawyer on us but what the hell, it was fun, wasn’t it (aching bones notwithstanding)?!

Hidden Tiger, Crouching @adityab

Painting @krist0ph3r's face. Don't miss his expression!

DangerMouse on the divider

Aniceto with Jai. Aditya in the background making big eyes.

And here are the results of the brilliant efforts of the wonderful people I was with.

Spitphyre's fairytale

Shawn's SCREAM

Wanderblah and Jhayu doing their crazy thing!

@adityab's Space Wars

And here’s my piece de resistance (I hope that was used in the right context *gulp*) – my own wall!!! **DRUM ROLL**

Here’s the chess board representing order and structure, being ripped apart by a hand (whose model was a street kid called Sultan). A conversation with Sultan resulted in the painting of a crown and then a king who looked like a queen. Hence that’s the Red Queen looking very happy over the breakdown of order.

It's a honour, a high honour you see, to have tea with the Red Queen and me! - Alice in Wonderland

And finally, the resultant chaos, also known as the hungama inside my head or as you know it – theideasmithy.com. TADA!!! Incidently I stand accused of using up half of BMC’s paint supplies on one wall. I’ve also been diagnosed by the God of Gas as suffering from a disorder that makes me scared of blank spaces in art. Ah, mea culpa. See for yourself –

You can also see Princila's paint-splash guy on the lower panel. AnonyMouse is yet to be added.

Incidentally I rode down to Tulsi Pipe Road the next night because I just couldn’t resist taking one more look. While all the other paintings in our corner were intact and looking quite brilliant in the night, I was most dismayed to find that Setto’s imaginative pink piggy in a suit had been splashed with a dab of red paint running down from the pig’s nose. Agitated, I spoke to him and told him about it. I was quite unprepared to hear him chuckle and say that he wished he had been there when it was done, he’d have shot a video. I asked him how he could possibly feel that way, I felt so bad when I saw it vandalized. Very wisely and oh so cooly he replied,

Hmmm… its graffiti. You know the fact someone did that makes me happy, coz that was what the party needed. Something unorganized…chaotic…the whole scene was too much like a ‘slumming’ party. Whoever did that is adding another layer to the image..and whoever follows him is doing so too.

Hmm, I wonder who the inspiration for the piggy face was...

Hmm, that’s food for thought. That is what street art is about I guess. And that’s what this city is about. Layers over layers. Colour and cheating, fights and fun, friends and vandals, silliness and talent. It’s just Mumbai.

Some other posts about the Wall Project:

Jhayu – “On Dirty Walls, Sundays and Stained Fingers”

Punk Polka Dots – “When India Takes 2 Steps Forward..”

Aditya (on Facebook Notes) – “Food, Drink, Writing And The Wall Project”

Deepa – “The Wall Project August 15, 2009”

*All the photographs in this piece have been taken by Wanderblah, Jhayu, Spitphyre and Aditya.